Grocery Store Wars - May The Farm Be With You

I've been busy writing up my reports on Mugaritz and the Restaurante Guggenheim Bilbao over the past few days, but it's not the easiest of tasks and it's something that makes me appreciate the skills of great blogging restaurant critics such as Robin & Simon of Dos Hermanos, Krista of Londonelicious and Ben & Howard of Food And Drink In London. Bear with me and I'll publish my critiques shortly.

Meantime, I'm sure a lot of my readers will have already seen this video clip. It caught my attention because Tschoerda of Dinner For One highlighted it as a favourite on YouTube and a little research revealed that it has been featured by several other food bloggers including Valereee of Cincinnati Locavore, James of Slashfood, Josh of Chicago Foodies, Andrea of Rookie Cookery, Jeanne of World On A Plate, Francesco of The Food Traveller and Fahara of Souperior.

This is one of a number of socially aware short films produced by Free Range Studios, who describe themselves as providers of "graphic design and creative services for progressive non-profits, political campaigns and socially responsible businesses." With offices in the politics city of Washington, DC and the university city of Berkeley, CA, Free Range Studios have produced a range of campaign products in support of human rights, environmental protection, food sustainability, workers' rights, Tibetan freedom and other progressive issues. Grocery Store Wars was produced for The Organic Trade Association, a North American association whose mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. I won't say anything else about this video, because its power resides precisely in the medium and its visual presentation. Evidence on YouTube shows that it's been downloaded over a million times. Refer it to some friends and help boost that number. Oh... and enjoy!